Erica Baldwin is the main Livelihood NW/DMA representative.

Division Midway Alliance is in collaboration with Livelihood NW  to provide locally owned small businesses and emerging entrepreneurs with the support they need to succeed. Livelihood NW advisors work at DMA office every Wednesday from 9 a.m. to 12 p.m. East Portland business are eligible for up to 10 hours per year of consultation at no cost. The program also provides low-cost workshops to small businesses, many of them on the East Side, including at the DMA offices. In addition, DMA and Livelihood NW staff visit businesses to survey their needs and issues. Livelihood NW/DMA representative will work to coordinate, communicate, and be the primary point of contact for participant referrals, as well as ensuring our workshops, training, and other business support information is shared regularly. As our services remain 100% virtual at this time, we encourage business owners to schedule a 1:1 Virtual Business Advising meeting with one of several of our advisors directly through our website: You are also welcome to direct them to Erica or if they need assistance scheduling.

To make an appointment, email Erica Baldwin at

One-On-One Consulting

Business advisors work on an individual basis with clients in areas such as identifying business and marketing strategies, establishing operating and accounting procedures, financial planning and developing human resource policies. In addition, advisors network clients to a host of beneficial contacts and resources in the Portland Metropolitan Area.


  • Business Development Workshops

  • Business Planning & Strategy Development

  • Market Research & Analysis

  • Accounting System Setup & Training

  • Human Resources Support

  • Financial Analysis & Loan Packaging

  • Small Business Forums & Peer Networking Events

  • Resource & Referrals to other Professional Services including Legal, Credit Repair, Tax Prep, and more